Analysis of Marketing Prospects for Application of Drones in Agriculture

Student: Borisova Svetlana

Supervisor: Elena Korchagina

Faculty: St.Petersburg School of Economics and Management

Educational Programme: Management (Bachelor)

Year of Graduation: 2018

The research is focused on the problem of expansion of the customer base of companies that produce an innovative product. The research was carried out using the example of Geoscan LLC, the Russian leader in the production of unmanned civil aircrafts. The study analyzed part of the company's customer base for 2017, consisting of 37 companies in the agro-industrial complex. As a result of theoretical analysis and statistical analysis of the data, segmentation of customers by geographic feature and share of income is carried out, they bring. A profile of a potential customer of products is created. The analysis of promotion policy is carried out thought in-depth interview. Strengths and weaknesses were described. And according to them recommendations about changes in this policy were created.

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