Success Factors in Institutionalized Field: the Case of Rubinstein Street

Last year attempt was made to identify Rubinstein's street as a cluster. So now these concepts will be synonymous in current research work. The subject of this study is the success factors of firms in the same market, but occupying different niches. The research question: "does belonging to a cluster affect the success level of the firm". Cluster, having its own special features, regulating the life of its participants, determines almost all aspects of business. So, I'm interested, in the example of Rubinshtein Street, as a cluster, what (key) factors distribute the bars to those or other positions. An important part of the work is the study of the operationalization of success, because this affects the set of factors that an individual firm lays in the foundation of its success. To get a more accurate answer and a comprehensive view on this problem, the work compares bars from Rubinshtein Street with bars that doesn't belong to it.  Therefore, I will compare the success factors of this field specifically with the success factors of the same market, the same actors, but not in the Rubinstein field. Thus, we will see how the factors regulating the hierarchy of one market differ within and outside the geographic cluster.