• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site
Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Iuliia Tamaeva
Development of Promotion Strategy of an Online Shop
Management
(Bachelor’s programme)
2018
In a competitive environment, the problem of developing a promotion strategy becomes one of the most important for the company, as the result of its further activities in the market depends on how the company will work at its early stages. In marketing, there are many online and offline promotion tools (which were analyzed in the first Chapter of the work), a reasonable combination and a competent approach to which will help not to throw the advertising budget away. The work contains an analysis of the internal and external environment of the company, the analysis of competitors according to 48 criteria, as well as conclusions about the strategies of work that should be used at this stage of the company. The main practical meaning of this work was to develop recommendations on the strategy of online and offline promotion tool for the online store, which was completed.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses