Development of a Business Plan for the Opening of a Bar as a Service Company

The main goal of the business plan of drinking establishment is to show the real chances of realizing a business idea. It is also important to acquire the practical orientation of the future profession to acquaint the general public with the service industry as such its structure, competitors, economic indicators and financial component and gaining significant skills in identifying strengths and weaknesses in the activities of service enterprises, strengthening the company's successful financial activities. Research is tipical as the market of drinking establishments in the capital continues to grow despite the crisis in the economy. In Russia, the heavier the financial situation the more people want "bread and circuses"which means that the segment of accessible and at the same time entertainment facilities will grow steadily in the coming years. Speaking about the tools for promoting enterprises in the restaurant segment we can confidently say that it is necessary to have the ability to promptly channel advertising resources in the right direction before the main competitors do it then the business will develop and the guests of the establishment will become even more attached to the product.