Development and Implementation of the Internet Marketing Strategy Based on the Example of Theatre-Musical Event "Razgovor.Show"

The diploma project «Development and implementation of the Internet marketing strategy based on the example of theatre-musical event “Razgovor.show”» is a practical research work that studies the problem of effective use of Internet marketing tools in the field of event promotion. The purpose of the work is practical research, application of modern tools for promotion of events through Internet marketing and analysis of their economic efficiency by example of theatre-musical event «Razgovor.show». The main theoretical aspects of Internet marketing are studied, strategies for promoting the company's project on the Internet are considered. The second chapter form a description of the project, its tasks, as well as its relevance within the framework of the company's activities. In the last chapter, a strategy is developed for the promotion of the event in the online space. The main value of the diploma project is a developed comprehensive strategy for promoting events on the Internet that can be applied not only to the event under investigation but also to other wishing to achieve similar goals in the industry, since the described strategy was developed taking into account the characteristics of small and medium business, behavior of customers in the network, as well as on the basis of data obtained from competitive analysis.