• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site
For visually-impairedFor visually-impairedUser profile (HSE staff only)Search
Advanced search
Menu
HSE University

Design of Development Strategy for FMCG-Manufacturing Company

Student: Simonenko Iuliia

Supervisor: Daria Popenkova

Faculty: Graduate School of Business

Educational Programme: Management (Bachelor)

Year of Graduation: 2018

Theme of graduate work: “Design of development strategy for FMCG-manufacturing company” This research covers theoretical aspects of approach to strategy development process for manufacturing companies in FMCG-industry and role of corporate centers in making strategic decisions. Besides theoretical issues regarded in 1st chapter current work contains analysis of FMCG-retail trends which have influence on international and global manufacturing FMCG-companies. Also, the results of interviews conducted with employees of global FMCG-companies working in sales and marketing departments are presented. Also, in this research was accessed current strategy of one of leading FMCG-companies using case-study-method. The result of current research is concluded in design of specific recommendations for present strategy’s modifications and calculation of effect from offered recommendations. In designed recommendations market trends are considered and have relevance for this time (2018) in current market conditions and company’s position in the market.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses