Peculiarities of the Quantitative Research Implementation in marketing

Student: Rozhavskaia Aleksandra

Supervisor: Yana Katkova

Educational Programme: Management (Bachelor)

Year of Graduation: 2018

This project is intended to cover some questions concerning the methods used in marketing research. The general purpose of this project is to investigate and identify the peculiarities of the quantitative research implementation in marketing. The project will review some theoretical approaches to the subject, as well as illustrate it by conducting the research related to the field of university education. The methods utilised are intended to highlight those peculiarities and shed more light on the practical use of quantitative marketing research. Future research in this area of studies could probe other important aspects of marketing research practices as well as other aspects of higher education marketing.

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