• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site
For visually-impairedUser profile (HSE staff only)SearchMenu

Development of the Company's Strategy Based on the Analysis of Competitive Advantages in the Postal Industry

ФИО студента: Shaparenko Mikhail

Руководитель: Gulshat Suhanova

Кампус/факультет: Graduate School of Business

Программа: Management (Bachelor)

Год защиты: 2018

The present thesis introduces the strategies of competitive advantages of the companies in the postal sector. The purpose of the paper is to compare the strategies of existing postal companies as a way to achieve competitive advantages for a private Russian postal company. During the comparative analysis of foreign postal companies, as well as on the basis of analysis of the internal and external environment, a strategy for the development of a private Russian postal company was developed. The structure of this thesis includes three chapters. The first chapter is theoretical and contains a description of the strategic management tools required for internal and external analysis of the postal industry and companies, and also give a description of key success factors for the company in a competitive external environment. The second chapter includes a strategic analysis of the global postal industry and Western companies that have the leading positions on the market. This chapter contains the application of the main methods and tools of strategic analysis of the postal industry in order to determine the key factors for success in competition. The third chapter is practical, it defined recommendations for the development of a development strategy for a private Russian postal company based on the analyzes carried out in the second chapter, as well as the analysis of the company itself.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses