The Influence of Strategic Marketing on the Stock and Currency Market

he influence of strategic marketing provides companies and enterprises with support for business development and overcoming competition. The stock and currency market is a promising area of ​​activity that appeared on the Russian market about 30 years ago and is actively developing. The purpose of this study is to identify marketing strategies in the investment business, and specifically in the currency and stock market. It is very important to understand the relevance and development of this financial structure. In this period, the sphere of the stock and currency markets is actively developing and offers tools not only on the Russian market, but also on foreign ones. The purpose of companies in the market that deal with brokerage or consulting activities is to create honest and comfortable conditions for alternative earnings. Since the financial system in Russia is now at the level of formation, it is necessary to take into account economic, political and fundamental factors that affect not only the market, but also society as a whole.