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The Payment Cards Choice Service Development for Private Customers

Student: Kodina Marina

Supervisor: Alexander N. Vizgunov

Faculty: Faculty of Informatics, Mathematics, and Computer Science (HSE Nizhny Novgorod)

Educational Programme: Business Informatics (Bachelor)

Year of Graduation: 2018

Today, there are many different banking products, and the potential user of financial institutions faces the problem of choice. Today, the number of offers is so large that it is difficult to figure out which card of which Bank is suitable. Sometimes the user spends a lot of time to find the optimal, identifying the advantages and disadvantages of a proposal. The solution to the problem is the services for the selection of banking products that differ from each other on the principle of work, the number of banks-service partners, the cost of services etc. To achieve this goal, the following tasks were performed - the main characteristics of payment cards were considered, the functionality of Bank cards was studied, the market of Bank cards of the Nizhny Novgorod region was analyzed and the main services that carry out the selection of banking products for individuals were considered. an expert system based on the Bayes formula, which has 85% accuracy in the answers.

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