Features of the Formation of International Competitiveness in the Industry of FMCG Companies on the Examples of Unilever и Procter & Gamble

Student: Zaripova Lidia

Supervisor: Nadezhda Zinkovich

Faculty: Faculty of World Economy and International Affairs

Educational Programme: World Economy (Bachelor)

Year of Graduation: 2019

In this paper was examined the main factors of the formation of international competitiveness in FMCG industry on the examples of companies Unilever and Procter & Gamble. The paper describes the nature and concept of determining the level of competitiveness, its characteristics and assessment methods, analyzes the scope of the fast-moving consumer good industry, highlights the main features of formation of the competitiveness in this market and lists the major market players. The third chapter of this paper provides a detailed analysis of Unilever and Procter & Gamble companies, using the SWOT-analyzes to assess the level of competitiveness of companies. This work will be useful for students and managers, who work in FMCG sphere.

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