Conspicuous Busyness as a Strategy for Self-presentation in Social Networks (Using the Example of Instagram)

Student: Scheulova Yuliya

Supervisor: Natalya I. Daudrikh

Educational Programme: Sociology (Bachelor)

Year of Graduation: 2019

Self-presentation is an integral part of every individual's life. In contemporary world, being busy and not having free time is a new trend. It has contributed to the emergence of such a way of self-presentation as " conspicuous busyness". The individual seeks to demonstrate his permanent busyness to show that he is successful, posting photos to social networks from University or work. We could observe this form of self-presentation in Instagram because it is quite easy to perceive visual images. At the same time, career and career development are not considered as important life priorities. This research will focus on the study of the characteristics of "conspicuous busyness" on Instagram. For this purpose, a qualitative in-depth interview was chosen as a method of data collection.

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