Studying the Features of Cognitive Perception of Art Objects in Museums with the Eyetracking Technologies to Improve Interaction with Visitors

For centuries, people have been trying to study what and why a person pays attention to what he is looking at and how he thinks and perceives reality. Visual activity unites such spheres of human activity as orientation, communication and movement. Watching the movements and fixations of gaze points that occur in the smallest fractions of a second, many conclusions can be drawn about the distribution of people's attention and the cognitive perception of something by a person. The aim of the work is to test mobile device eytreking and identify with it the features of a person’s cognitive perception of objects of art in museums. The study has the following objectives: Analysis of literature and sources on the topic. Analysis of the maturity of aytreking technology. Conduct practical research using mobile device eytreking and formulate conclusions about the convenience of its use. Analysis of the cognitive perception of art, multimedia and labeling in museums based on literary sources and studies. As a result of the work, cognitive features of human perception were identified, recommendations on the organization of the museum space were given. Fully described the process of conducting research and studied the device for light tracking. It is definitely worth exploring the museum space and cognitive features of a person with the help of Aytracking technology. This technology provides objective data about the studied aspects.