Personal Brand Promotion through SMM

Student: Bazarov Anis

Supervisor:

Faculty: St.Petersburg School of Economics and Management

Educational Programme: Marketing Technologies (Master)

Year of Graduation: 2019

The purpose of the master's thesis is to analyze the personal brand of the company as a set of brands of the product range and develop recommendations for improving its promotion through SMM. The first chapter discusses the conceptual framework for promoting a personal brand through SMM, and the second chapter presents an analysis and assessment of the brand strategy of an enterprise. The final part of the thesis is devoted to recommendations for improving the strategy of promoting the brands of an enterprise through SMM. Based on the identified weak points and the organization’s studied plans to increase the competitiveness strategy, a project was developed. The project is designed to improve the effectiveness of the strategy of promoting the enterprise’s brands through SMM.

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