Expenditures on R&D and Marketing in Pharmaceutical Compamies

Student: Gorshkov Mikhail

Educational Programme: Applied Economics (Master)

Year of Graduation: 2019

Master thesis: "Expenditures on R&D and Marketing in Pharmaceutical Companies" Research object: international pharmaceutical companies Research subject: interdependence of R&D and marketing expenditures in the context of influence on sales Methods: econometric modeling; statistic analysis Research purpose: identifying possible interdependence between sales and investments in marketing and R&D Research Tasks: 1. Theoretical analysis of the pharmaceutical industry 2. Literature overview 3. Creating a database from financial reports 4. Formulation and description of an econometric model 5. Model estimation, results analysis Conclusion: econometric model estimation showed that both investing in marketing and R&D have a positive effect on revenue. The research also showed that allocation of money into marketing has a bigger return. However, the variable of R&D was estimated with 10 years lag and the estimation of aggregated R&D research effect stays out of the scope of current work.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses