Main Areas and Perspectives in the Usage of Artificial Intelligence (AI) Technology for Markets Development and Business Security by the Example of Google Company

Today, the process of mass digitalization has become the driving force of transformation of the economy and society. Information and communication technologies (ICT) automate production processes, increase the competitiveness of enterprises, improve business processes and ensure an adequate level of cybersecurity. One of the most significant innovations of the Industry 4.0 is the technology of Artificial Intelligence (AI), which is used by key players on the world arena and by governments. The purpose of this work is to study the main directions and prospects of using the disruptive technology of Artificial Intelligence for modernization of existing market mechanisms, their development and information security on the example of projects of the international company Google. Objectives of the study: • To analyze the main trends in the development of the world economy in the conditions of the fourth industrial revolution; Consider changes in the corporate segment of participants in the competition; To reveal the problem of protecting information and physical objects in the conditions of growing digitalization of the economy; To study the essence of the technology of artificial intelligence and the directions of its possible use; Analyze the directions of application of AI by Google and its main projects based on its own developments; Identify social problems, restrictions and risks associated with the introduction of AI; Describe the role of Artificial Intelligence to ensure cybersecurity in the company's operations and international business; As a result of the study, a comprehensive assessment was made of the possibilities of using Artificial Intelligence in business processes to strengthen market positions and provide information protection.