Promotion of goods and services through the integration of advertising messages in the content of video bloggers

Topic: "Features of promotion of goods and services through the integration of advertising messages in the content of video bloggers." The purpose of this work is to form an assessment of consumers' attitude to advertising messages in bloggers' video content and to provide practical recommendations for advertisers. The first Chapter "Theoretical aspects of the video blog, analysis of the digital economy of Russia" examines the scientific knowledge of the key concepts for this work, provides a brief analysis of the market and prospects for the development of the digital economy in Russia. The second Chapter "Analysis of interaction in the Russian market of advertising on video hosting" presents Desk and quantitative research, as well as the analysis of their results. Based on the analysis of theoretical and practical aspects, recommendations were given to advertisers who plan to cooperate with video bloggers. At the end of this work, the results of the study were summed up and the main conclusions of the work were formulated. Within the framework of this work, a quantitative study of the attitude of Internet users to advertising on video hosting was conducted. The purpose of this study was to determine the attitude of video hosting users to advertising. An online survey was used as the main research method. The method of data collection was an online survey.