Euphemisms in Modern Media

The work is dedicated to euphemisms as a way to influence large audiences in order to influence public attitude and public opinion on topical issues of the political and economic aspects of the state functioning. The relevance of this work is due to the need to study the phenomenon of euphemia as a means of manipulating public opinion in order to achieve certain goals. This work is devoted to both classical, vocabulary euphemisms, and new, modern, formed on the basis of recent events in the life of our society. This work consists of introduction, two chapters, conclusion and list of references. The first chapter identifies the concept of euphemism, defines the functions, ways of forming euphemisms and classifies them into different groups based on the relevant scientists work. In the second chapter, euphemism is examined particularly as a phenomenon of mass media, the search for euphemisms with a manipulating function is organized, the results are confirmed by data from the national corpus of the Russian language. Next, a conclusion is made on the basis of the euphemisms use frequency, the distribution of their frequency by year and comparison with the frequency of veiled referent.