Creation and Promotion of Female Personal Thematic Blog on Instagram

Instagram has been the fastest growing social network in the last five years. According to a survey of eMarketer, Instagram is the most popular social network for the people aging from 18 to 24. This is 38% of the population of Russia in this age range. At least half of these people have tried once to create blog in Instagram, most of them are blogging right now, and they want to be heard. Despite the fact that there is no such thing as a “secret to success”, the purpose of this research is to identify effective methods of creating and promoting a women's personal thematic blog on Instagram. By interviewing successful bloggers and opinion leaders, this research is going to give answers to a lot of questions about popular blogs. By analyzing the mistakes of other people, promotion methods will be identified, systematizing the main tools for creating and maintaining personal blogs. With the help of in-depth interviews the issues of choosing a blog topic, mistakes, tips, will be discussed as well as recommendations and advices to those who wants to start blogging will be provided. Through identification of the mistakes of other people, promotion methods, systematizing the basic tools for creating and maintaining personal blogs, you can identify instructions for creating a good blog. But simply it is not enough to have a just a callous checklist with points about promotion. As you learn in the research process, it is important to put a soul into a blog and be a person. Therefore, no less level of attention is paid to the personal brand and the identity of the blogger. Everything put together can provide the most complete picture of the creation and promotion of a personal blog, will serve as a basis for new research and development of the industry.