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Music Videos Production. Producing and Promotion (Creative Format)

Student: Iuliia Lemtiugina

Supervisor: Yury Burtsev

Faculty: Faculty of Communications, Media, and Design

Educational Programme: Media Communications (Bachelor)

Final Grade: 7

Year of Graduation: 2019

Popularity of music video clips increases every year, creating new formats, genres and ways to display music in video. The main message of our music video was to reflect the modern realities. Through a parody series of advertising videos, people were shown to be dependent on brands and public opinion, during which a person loses individuality and his or her own “I”, submitting to advertising. There is a way out of this - to find your own person with whom you can break the wall of public opinion. The result of the creative part of the diploma is to present in the form of a music video of 3 minutes 37 seconds on my own song (the song "Loudly Silent").

Full text (added May 5, 2019)

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