Music Videos Production. Features of Creation: Script Development and Direction (Creative Format)

The music industry becomes more voluminous each day, that affects increasing of popularity of music videos production. That growth can be explained by the quality and creativeness of the modern music videos. Directors and script writers build every musician’s brand through the complicated visual art. This paper explores the way of constructing personalized music brand through the idea of music visualization. The present study aims to show the importance of filming video clips for musical artists in order to deliver individual brand and style, hence the audience can understand the main concept of the music. As a result of the research, I received the necessary information and literature background to write a script and direct the whole movie shooting of the new original music video. The result of the creative part of the final work became a music video lasting 3 minutes 59 seconds for the song "Loud silence».