Digital Media Consumption of Media Managers at HSE: a Reflection of the Areas of Professional Activity on Media Content Consumption (Creative Format)

The proposed research aims to analyze the digital media consumption of media managers at HSE, identify its dependence on the spheres of professional activity, and eventually create infographics based on the website, illustrating the results of the research. The specifics of digital media consumption have been analyzed earlier, but the specifics of digital media consumption among media managers have not been studied before. The sample for the research is composed by students at the Faculty of Communication, Media and Design, the program “Media Communications”, HSE. The research is conducted using quantitative and qualitative analysis of the statistics based on surveys in Google-forms. Infographics is compiled using various online design resources. The website will be based on Tilda service. The expected result of the research is clearly highlighted the specifics of the media consumption of students-media managers of HSE, confirming the dependence of consumer habits on the characteristics of the activity, visualized in infographics. The work consists of a theoretical list, a research list with a detailed description of the analytical work, applications in the form of Google forms and the final product — a website with infographics illustrating the research and its results.