Improving the Pricing Mechanism of Banking Products and Services

This paper is devoted to the analysis of existing pricing systems and the search for solutions to improve the pricing mechanism. The article discusses the importance of specifics of banking pricing, which is that the main objects are client operations and cash flow services. Important components of the study are the factors of choosing a pricing strategy, analysis of demand and costs of the bank, as well as a detailed study of the cost method of pricing and its path of transition based on economic value. The purpose of the study is to propose a certain number of ideas on the issue of adjusting and transforming pricing methods, problems of pricing management for banking products of individuals and legal entities. The results of the work imply the construction of an algorithm for the formation of regression analysis methods, expert evaluation of the economic value of the service, a scoring method, and also suggest a critical assessment of the ways of transition to the updated bank pricing.