Distance Education Course Production (Creative Format)

The overall global online education market is growing every year, and Russia is a major driver of the Eastern European market (1). According to experts, the segments of preschool and school education are the most promising niches. On this wave the state structures are developing various projects for the implementation of online learning in the educational processes. HSE is one of the main universities in Russia, which needs to respond quickly to new trends that are actively strengthening both at the level of government and business community. Teachers and managers of educational programs "Journalism" and "Media communications" should strive to create courses that will become an example of the development of modern digital educational environment for similar faculties in other universities. However, the actual online course of extra education from these two programs at HSE's Internet school shows the opposite. The outdated approach to visualizing video lectures, the complex system of communication between students and tutors, the weak pedagogical design, the lack of adaptation of the course for people with disabilities, the superficial use of the Moodle platform — this course not only does not support the ambition of HSE to be a leading University in Russia and create the best educational products, but also turns out to be uncompetitive. The object of this study is an online course of additional education within the Framework of the school of journalism and media communications at the HSE Internet school. The aim of this project is to create a new approach to the design of online course of supplementary education in the framework of the "school of journalism and media communications" in the Internet school at the HSE.