Business Planning in a Commercial Organization: Development of the Business Plan and Evaluation of its Effectiveness

Student: Smirnova Nadezhda

Supervisor: Natalia Vladimirovna Maksimova

Educational Programme: Economics (Bachelor)

Year of Graduation: 2019

In a market economy, designing business activities causes some difficulties: trends follow each other, and the demand for goods and services changes even in the process of writing a business plan. On the other hand, only a serious approach to the planning process in the absence of market stability accumulates information about the current state of affairs in the industry, about the state of the company, its capabilities, development prospects and risks of activity, and thus creates the necessary basis for sustainable and efficient operation of the company. In this connection, nowadays business planning remains an important tool for managing a company, evaluating effectiveness appear a mandatory component of planning, and accordingly their study is necessary for the majority of future entrepreneurs.

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