Creating Name Brand Products for the "Soyuzmultfilm" Studio Stores

Student: Beloshapkina Ekaterina

Supervisor:

Educational Programme: Design (Bachelor)

Year of Graduation: 2019

This paper examines the development of a concept for creating branded products for the “Soyuzmultfilm” studio stores as well as ideas for promoting popular cartoons and characters that are in priority for the next year for the studio. “Soyuzmultfilm” is the largest Soviet and Russian animation film studio. At this time in the film studio there is a big restart of the projects that are key for the golden collection of “Soyuzmultfilm” so studio also needs create high-quality products. The main goal of this work is to make the characters and cartoons that were chosen to work on the project once again popular and relevant. To achieve this goal, a study of the history of merchandising of animated film production was conducted and a strategy developed to introduce Soyuzmultfilm brand products to the modern market.

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