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The Ideas about Feng-shui Outside of China as a Type of Neo-Orientalism

Student: Kupriianova Anna

Supervisor: Aleksey A. Maslov

Faculty: Faculty of World Economy and International Affairs

Educational Programme: Asian Studies (Bachelor)

Year of Graduation: 2019

In this paper explores the phenomenon of Neo-orientalism and Eastern practices such as Feng-shui and Bagua on the basis of traditional Orientalism, covering such issues as misunderstanding of cultural differences, unreliability of information and the development of intercultural communication in the era of globalization and transculturalism. Within the topic, works of several authors were examined and analyzed. Whereas some of authors pay attention to the inner forms of the Eastern culture and traditions, emphasizing the commercial benefits (Kay (2009), Kennedy (2011), true scientists provide adequate and accurate data based on historical and real facts (Shteiner (2012), Iwamura (2011), etc.) However, some studies examine various issues separately, providing extra facts to this paper, but help to shape the whole idea to a complete picture. The aim of this work is to fulfill the research gap and to invent the pioneering ideas into a scientific community. The primary and secondary data will be performed and used different types of methodology such as field research, content and comparative data analyses. The final results of the research may provide new exclusive information about the phenomena of Orientalism and Neo-Orientalism, show the importance of transculturalism and find out the new ways of studying traditional Chinese practices. Keywords: Neo-orientalism, Orientalism, Eastern practices, Feng-shui, Bagua, transculturaliasm, intercultural cooperation, cultural differences.

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