The Role of a President and Civil Society in American Soft Power (Trump Administration Case Study)

Student: Vedeniapina Polina

Faculty: Faculty of World Economy and International Affairs

Educational Programme: International Relations (Bachelor)

Year of Graduation: 2019

The US global leadership is now being questioned by many countries around the globe and the term ‘multipolarity’ is used more and more frequently when describing the current world order. It appears that today the US has equal rivals across the fronts of both military and economic resources. In this regard, soft power seems more important than ever. However, favorable reputation of the United States is at risk under Trump’s leadership. A large number of articles are devoted to American soft power, but there is no up-to-date research on its current condition and the impact of Trump's years in office. This study is aimed to explore the influence of the president on American soft power, studying the period of Trump administration, and identify the role of the civil society in this regard.

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