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Linguistic and Cultural Features of Marketing Methods in Chinese Social Networks

Student: Fadeenkov Konstantin

Supervisor: Olga Nesterova

Faculty: Faculty of World Economy and International Affairs

Educational Programme: Asian Studies (Bachelor)

Year of Graduation: 2019

The aim of the study is to identify the existing features of linguocultural communication in the Chinese segment of the Internet and to analyze their influence on the methods of advertising in Chinese social networks.

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