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Evaluation of Social Effects of Social Enterprises

Student: Bersenina Anna

Supervisor: Natalya G. Shubnyakova

Faculty: Faculty of Management (Nizhny Novgorod)

Educational Programme: Management (Master)

Year of Graduation: 2019

It is known that the results of social entrepreneurship are not limited only to economic indicators, but the concept of social effect appears, which is its distinguishing characteristic. It is understood that the higher the cumulative social effect of the organization’s activities, the more beneficial the company's activities are for society, the more pressing problems are solved. Consequently, the ability to determine the magnitude of the social effect at the early stages will make it possible to judge the priority of the project’s development, and a study of the dynamics of this indicator will allow tracking which organizational changes are necessary to increase social influence. Investing in social entrepreneurship projects, depending on their social effect, will allow you to intelligently allocate resources. Individual approach to the assessment of social entrepreneurial projects, in the conditions of a constant increase in their number, becomes problematic. Therefore, there is a need for a quick, convenient and cheap evaluation of such projects, in terms of their social effectiveness. This paper is devoted to the study of the concept of social effect, as well as the methodology for its assessment. Objective: to develop a methodology for assessing the social effect of the activities of social entrepreneurship.

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