Development and Approbation of Advertising for Psychological Training

Current study is a practice-oriented project. Its main aim was to create advertising for training in communication skills in romantic relationships. For its development, a "core-periphery" matrix of social representations of love for the target audience (women 18-55 years) was created. The effectiveness of the advertising material prepared on the basis of social representations of target audience was tested in an experiment, where the subjects were offered to evaluate the interest in participation in the training a week before and immediately after the demonstration of visual advertising material. In the case of an increase in interest in the training, in the experimental group it has been decided to consider the goal achieved. As a result of this study, an effective visual advertising material was developed. Also a matrix of social representations of love was created. It can be used for other marketing tasks of this and other projects.