Involving Various Stakeholder Groups in Value Co-creation Using the Example of an Online Store of Computer games and Programs Called Steam

Student: Simakov Igor

Educational Programme: Retail Management (Master)

Final Grade: 8

Year of Graduation: 2019

This master's thesis explores the problem of value-sharing models in the online distribution market for computer games. To date, market leader, Steam, with might and main is engaged in the implementation of value co-creation model in its business model. However, the scientific literature does not consider the effect of various value-sharing tools on the quality of models presented in this industry. The author aims to describe the model used in Steam of joint value creation and methods of involving various groups of stakeholders in the company, and also builds a weight model that assesses the impact of various tools on the involvement of these groups of stakeholders.

Full text (added May 26, 2019)

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