Brand Name Development of the Company, Promoting TV as an Effective Advertising Medium

Student: Kharitonov Ivan

Supervisor: Alexander Vladimirovich Olhovnikov

Educational Programme: Marketing Communications and Advertising in Modern Business (Master)

Year of Graduation: 2019

Television has been very long time one of the main advertising media in the world – but the situation has changed dramatically in recent years. The Internet is coming to the fore confidently, at the same time forcing TV market players to invent new business models and change the established structures of advertising. And new solutions require strong brands and memorable names. The author proposes: first, a recommendation for the launch of an Internet resource that will promote television advertising in Russia as an effective tool for promotion; second, a name for this company. Naming in this case plays a decisive role as an effective tool for promotion. Well-chosen name of the company guarantees recognition, brand strength, popularity among customers and investors.

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