An Online Store Creation and Digital Marketing Strategy Recommendations for the Top Dress Brand

Student: Udaeva Kristina

Supervisor: Anush Gasparyan

Educational Programme: Management and Marketing in Fashion Industry (Master)

Year of Graduation: 2019

Master's thesis: "An Online Store Creation and Digital Marketing Strategy Recommendations for theTop Dress Brand". Author: Udaeva Kristina Igorevna, student of the educational program "Management and marketing in the fashion industry». The thesis consists of an introduction, three chapters, conclusion, list of references. The introduction reveals the relevance of the selected topic. The first Chapter contains a study of the Russian e-Commerce market. The second Chapter describes the steps to create a website. The third Chapter describes the process of creating an online store for the brand Top Dress. In conclusion, the work done is summarized. The work contains 126 pages of typewritten text, 16 figures, 2 tables. 50 sources were used for writing.

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