Price Segmentation of the Market for Children's Shoes and Building a Positioning Map for TM ELEGAMI

Student: Kramarenko Anastasia

Supervisor: Natalya Chinyonova

Educational Programme: Management and Marketing in Fashion Industry (Master)

Year of Graduation: 2019

The first chapter of the work is devoted to the study of the theoretical and methodological foundations of the study of market segmentation. The second chapter of the study is devoted to the analysis of price segmentation of the Russian market for children's shoes. The third chapter discusses the features of price segmentation and builds a positioning map for the Elegami trademark. In the conclusion summarizes the work.

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