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Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Vera Zarutskaya
Concept and Brand Development of HOP HOP Collection
Fashion
(Master’s programme)
2019
Creating a collection of children's clothing from 3 - 6 years for the brand "HOP HOP" .

The collection is inspired by the aesthetics of retro sports and is called "SWIMMING POOL".

During the creation of the diploma collection, a chronological study was conducted , the purpose of which is to trace how the image of the bather is used in some areas of art for 20 - 21 centuries.

Directly in the collection were borrowed elements of a sports bathing suit in the cut and in the colors , a combination of contrasting and bright colors .

In the author's prints, which are the hallmark of the brand, silhouettes of swimmers appear.

The purpose of the graduation project : to acquaint the audience with the brand "HOP HOP" - "a Mix of familiar things in an unusual performance, complemented by basic elements of clothing."And to demonstrate the concept of the brand and its ideology with this collection.

*HOP HOP

OUR FEATURE IS AN ORIGINAL FUN PRINTS -

PRINTED ECO-FRIENDLY WATER DYES.

OUR PRINTS ARE A WIN - WIN SITUATION FOR ABSOLUTELY

DIFFERENT SITUATION.

HOP HOP IS A MIX OF THE USUAL THINGS IN AN UNUSUAL PERFORMANCE,

AUGMENTED BASIC CLOTHING ITEMS.

TS A BRAND FOR CHILDREN, PARENTS of 25 - 35 YEARS.

FOCUSED ON INNOVATION IN

THE NORM. FOR THEM, THE IMPORTANT ENVIRONMENTAL FRIENDLINESS.

THEIR CHOICE IS BASED ON EXPERIENCE. EASY INTERACTION WITH THE THING,

UNIVERSALITY.

THEY ARE RECEPTIVE TO IRONY. WITH INTEREST

THE SPECIFIC CUT OF THE GARMENT.

OFTEN HAVE MORE THAN 1 CHILD.

LOVE TO TRAVEL WITH FAMILY OFTEN.

WORK WITHOUT REFERENCE TO A SPECIFIC PLACE AND TIME.

CREATIVE ACTIVITY.

THE WAGE LEVEL IS ABOVE AVERAGE.

SPEND A LOT OF TIME WITH CHILDREN, NOT SUPPRESS THEM.

GIVE FREEDOM.

SALES CHANNELS - MULTI-BRAND STORES. WEBSTORE.

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