Development of a Life-Long Learning Education Product

With the emergence and development of modern digital technologies, almost any profession has become science-intensive in some ways, suggesting a deeper and deeper immersion in the subject area. Digitalization has already affected almost all areas and even some of the workers' specialties. These factors, along with the general globalization and informatization, force people and the sphere of education itself to transform. In order to preserve value, a specialist needs to increase the volume of knowledge every day, understand new technologies and be able to adapt them for modern needs, and for educational products to service the increasing needs of users. This research addresses the concept and strategy of launching a new educational product on the market that implements a cycle of continuous education (long-life learning).