"HoReCa" and Business: Core Building, Marketing and Management Aspects

The socio-economic situation on the market of hotels, restaurants, and cafes of Nizhniy Novgorod is unstable. Strategic analysis is one of the ways for companies to see a whole picture of processes in the company and to understand vectors of future growth. This paper examines patterns of the influence of external and internal factors and the business activity of the “ Chef’s” café. Still, previous research studies provide only with methodology because of the dynamic environment that influences the company in different ways. The qualitative and quantitative analyses of the financial situation, strategies, and the market will give a full picture of how preliminary results relate to the strategic objectives of the bar. As a result, analyses allow us to monitor what factors influence the bar and in what way. This temporary information goes to the owner of the restaurant to solve urgent issues and develop a new vector of growth.