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Animated Social Videos about Homeless Animals

Student: Nezhentseva Inna

Supervisor: Elena Kitaeva

Faculty: Faculty of Creative Industries

Educational Programme: Design (Bachelor)

Final Grade: 7

Year of Graduation: 2019

My research is devoted to the problem of stray animals in Russia. It includes depicting the clue points of the problem, its forms and approaches to its solution in different countries. Within the current work a thorough visual research is held, revealing the main practices of social advertising in the field. On the bases of the research conducted, I suggest my own advertising campaign concepts for the certain charity organization in Moscow.

Full text (added May 14, 2019)

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