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The Role of Big Data in the Media & Entertainment Industry: Collection and Utilization

Student: Spirina Oksana

Faculty: Faculty of Creative Industries

Educational Programme: Media Management (Master)

Year of Graduation: 2019

The study embraces the ecosystem of online video, the evolutionary path of development of big data and their interaction with the Internet of things. A particular attention is paid to the empirical side of the issue, as well as the regulatory framework. During the study there are examples of the usage of large amounts of data in different segments of the entertainment industry. This study includes three chapters, introduction, conclusion, а list of references.

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