Interaction вetween Instagram Bloggers and Glossy Magazines in Russia as a Practice of Successful Mass Media Trasformation

Student: Borzenkova Anna

Educational Programme: Media Management (Master)

Final Grade: 8

Year of Graduation: 2019

This research deals with the interaction of Instagram-bloggers with glossy magazines. In the course of the study, the author analyzed the market of glossy publications in Russia and identified the main trends in their development, analyzed the Instagram bloggers' market, reviewed the main metrics for analyzing audience involvement in their content and the effectiveness of advertising campaigns in them, and also analyzed case studies of Instagram- bloggers and Russian glossy magazines collaborations. The purpose and objectives of the research were achieved by empirical research methods. As a result of the work, the main trends of interaction between glossy magazines and Instagram bloggers were identified, as well as the factors of this interaction that led to the mass media transformation.

Full text (added May 14, 2019)

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