• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site
For visually-impairedFor visually-impairedUser profile (HSE staff only)Search
Advanced search
Menu
HSE University

Examining Critical Success Factors in NPD Projects

Student: Moiseeva Elena

Supervisor: Dmitry G. Artemyev

Faculty: Faculty of Economics, Management, and Business Informatics

Educational Programme: Project Management: Project Analysis, Investments, Implementation Technology (Master)

Year of Graduation: 2019

The current study is dedicated to researching critical success factors in NPD-projects. In the framework of the theoretical part of the study the definition of «innovation project» was examined, classifications of innovation projects were reviewed and features of NPD-projects were analyzed. What is more, in the literature review the substance of the definition «innovative project success» and determinants of innovation projects were researched. As for the empirical part of the study, based on econometric instruments and the data of 61 NPD-projects of the company «S» in the period 2006-2015, we identified critical commercial success factors in NPD-projects a year before the launch of an innovative product on the market. The results indicated that such marketing factors as the market gross (increasing market capacity) and positive import dynamics of a substitute product to Russia, being monitored 3 years before the analyzed period, are critical commercial success factors in NPD-projects.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses