Marketing Communications in the Market of Theatrical and Entertainment Events: an Analysis of a Particular Audience Segment

Student: Soldatenkova Arina

Supervisor: Olga O. Savelyeva

Educational Programme: Advertising and Public Relations (Bachelor)

Year of Graduation: 2019

This article examined the features of communication between theatrical organizations and a particular segment of theatrical audience. The characteristic features of theatrical and entertainment events were analyzed, the main types of marketing communications were described. Based on the study, the author proposes a new way to study the relationship between the qualitative characteristics of the audience and theatrical organization.

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