Neurocognitive Mechanisms of Social Influence: An Eye Tracking Study

Student: Burenkov Kirill

Faculty: Institute for Cognitive Neuroscience

Educational Programme: Cognitive Sciences and Technologies: From Neuron to Cognition (Master)

Year of Graduation: 2019

Attractiveness is not a simple thing to measure but in this eye-tracking study, we attempted to see how the opinion of a group of peers can influence the perception of the attractiveness of female faces. 35 participants were requested to rate the faces from 1 to 8, after which they saw the group rating of the face. We hypothesized that the overall time spent looking at a face would correlate with the rating and that the overall time spent looking at the scale would correlate with how likely the participants were to conform. Only the latter hypothesis was confirmed in this study.

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