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Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Ринат Зубайдуллин
Developmen and Implementation of Telegram Channels Subscription Detection System
Business Informatics
(Bachelor’s programme)
2019
Telegram is a modern messenger and platform for personal blogs, promotion of goods and services. As well as other marketing tools, the business allocates funds to promote its telegrams channels that are used to purchase contextual advertising, partner publications, and others. To optimize purchases, you need to understand how many leads come from various sources. At the moment there is no solution that determines where the subscription to the channel came from, which does not allow us to consider the exact cost of the lead.

As part of the marketing research, a competitive analysis of the existing analytics tools Telemetr and Tgstat was conducted. Additionally, services that record the number of clicks on a link, Yandex.metric goals, link shortening services, and other analytics tools were investigated.

For the development of the product was conducted 3 studies

- Problem interview with owners of channels with an audience of more than 1,500 people, to determine basic needs

- Qualitative study of the time difference of the subscription to the channels of various topics and the time of transition from the source

- Analytical study of the dependence of the fact of subscription after the transition from the source.

The project has developed a working version of the product, fixing the source of lead, and led to attracting customers to the product.

Several modules have been developed:

- Service transitions from external sources, including the generation of links of transitions, determining the number of transitions.

- Systems for obtaining analytical data from Telegram

- Analytical data processing module

- External user interface - the owner of the telegram channel.

As a result of the work, a service was created and the first channels were attracted. Upon completion of the main stage, 40 channels with a total audience of more than 150,000 subscribers were added to the service. About 180 links to external sources were created.

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