Image Rights as An Object of Intellectual Property: Legal Regulation and Enforcement

The legislation of the Russian Federation does not exclude the possibility of protecting individual elements of the image through available legal mechanisms namely with the help of the provisions provided for defending and protecting of intangible assets. However, due to the specific nature of the object of image rights, which is expressed in close relationship with the individual along with commercial expression, these norms do not allow to achieve the proper level of legal protection. The purpose of this study is to consider image rights as an object of intellectual property. This study contains an analysis of image rights as an independent object of intellectual property. Based on the analysis of Russian legislation, doctrinal provisions and judicial practice, the object and subject of image rights are determined, as well as the content of his rights. In addition, attention is paid to disposition of image rights and their protection, as well as recommendations for improving Russian legislation in this area. The result of the study was the conclusion on the legislative consolidation of image rights as an object of intellectual property law.