The Transformation of Authentic Uzbek Ornaments Into the Field of Ornamental-typographic Poster

In the context of this visual research the most appropriate medium is the analysis of Uzbek embroidery ornaments by two key aspects - their semantics and composition. For the reason, the investigation consists of another two significant parts, concerned with semantics and composition relatively. Therefore, each part includes another several chapters. Semantic part consists of two chapters ‘talisman symbols’ and ‘protection symbols’ due to the sense and function they contain. As to composition part, it includes five chapters, connected with the typology of existing ornamental compositions: medallion, multi-medallion, grid, vase and border. After analysis of the collected data there were also identified the subdivision of ornaments into more groups up to embroidery schools they belonging. Thus, there were three embroidery schools, associated with Bukhara, Samarkand and Fergana. Moreover, the definition ‘schools’ in the context of the research doesn’t represent any establishment, but the approach and specific features and techniques in creation of ornamental compositions. It is also important, that Bukhara school is considered to be the first and the most significant one, that’s why its style have noticeably influenced other schools. Its main feature includes sacralization and implementation of floral elements into most of the symbols, because they were the most meaningful in its semantics. Consequently, that medium was also used by Samarkand school, even though in its semantics solar symbols was more popular, they also were represented as combination of floral and solar motives. As to Fergana school, its artworks were developed less, than two mentioned before, and took a lot from folk culture and lifestyle of nomadic tribes. That’s why it seems to be not appropriate for the investigation. Further, the research is focused on two basic Bukhara and Samarkand schools, including the artworks of professional craftsmen. Despite the importance of embroidery schools, the investigation is supposed to belong to key aspects such as semantics and composition, which are the most interesting and variable for the further interpretation. Moreover, the research is focused on the most interesting and significant symbols and compositions, which can appropriately relate to further transformation of content and forms into space of ornamental-typographic posters.