The Phenomenon of a Feature Film by Streaming Services: Dramaturgy, Promotion and Audience Experience

The topic of my research refers to streaming services’ feature films, in particular – specificity of their dramaturgy, promotion and audience experience. The general purpose of this academic work is to understand the nature of a streaming service on the example of Netflix and Amazon Prime Video: to reconstruct its business model, to undertake a detailed analysis of its outstanding products and to understand why some legendary film directors are increasingly turning to this platform. The methods used in this research include archival research, narrative and semiotic analyses of films and research interviews with experts. The results obtained led to a better understanding of the structure of streaming services and also made a prediction about the future of cinema industry in general. Studies of streaming services are meant to shed more light on the phenomenon, and also expand the understanding of digital cinema, look at it through the prism of new technologies and opportunities for creators. This issue needs further investigation and deep analysis because cinematography changes increasingly every year and there is a high demand for new ways of artistic expression and new viewer experience. This research unravels some essential factors such as the opportunities for directors that collaboration with streaming services can bring (freedom in actions and decisions, small budget opportunities, independence from the industry of cinema distribution, etc).