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Development of the Audio Podcast Dedicated to the Relationship Between Children and Parents: Marketing and Promotion of the Content (Creative Format)

Student: Irina Chuvasheva

Supervisor: Ekaterina Lapina-Kratasyuk

Faculty: Faculty of Communications, Media, and Design

Educational Programme: Media Communications (Bachelor)

Final Grade: 10

Year of Graduation: 2020

The aim of this work is to develop a concept and marketing strategy for an audio podcast on relationships with parents. The project is aimed at a youth audience interested in working out the life experience of interacting with parents, including through accessible media consumption channels. The thesis includes several parts. The theoretical note contains an overview of the representation of the topic of family relationships in the media and an analysis of the features of the industrial approach to the format of audio podcasts. The project note includes an analysis of the market and audience, a description of the podcast concept, a promotion strategy, and a media product implementation plan. The result of the work is 4 episodes of the podcast, implemented on the basis of The Vyshka student media, as well as a well-developed marketing strategy of the project.

Full text (added May 12, 2020)

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