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Gamification Methods in Popular Science Projects About Space

Student: Ekaterina Klyuchnikova

Supervisor: Ekaterina Lapina-Kratasyuk

Faculty: Faculty of Communications, Media, and Design

Educational Programme: Media Communications (Bachelor)

Final Grade: 10

Year of Graduation: 2020

Scientific journalism has become a significant part of modern media. However, it is necessary to use new techniques to increase the involvement of readers. One of the options is gamification. The purpose of my work is to identify a strategy for increasing user engagement in a popular science project using gamification methods. In the course of the work, a special media project will be invented and implemented, the basis of the mechanics of which will be game mechanisms. Based on the results of the project, data will be collected and recommendations will be drawn up on the application of these methods in scientific journalism. The result of the work will allow you to learn more about how to work with the audience and will be useful for use in any media projects. Thus, we test the strategic approach and make recommendations on promoting popular science projects using new mechanics.

Full text (added May 11, 2020)

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