Gamification Methods in Popular Science Projects About Space

Student: Klyuchnikova Ekaterina

Supervisor: Ekaterina Lapina-Kratasyuk

Educational Programme: Media Communications (Bachelor)

Final Grade: 10

Year of Graduation: 2020

Scientific journalism has become a significant part of modern media. However, it is necessary to use new techniques to increase the involvement of readers. One of the options is gamification. The purpose of my work is to identify a strategy for increasing user engagement in a popular science project using gamification methods. In the course of the work, a special media project will be invented and implemented, the basis of the mechanics of which will be game mechanisms. Based on the results of the project, data will be collected and recommendations will be drawn up on the application of these methods in scientific journalism. The result of the work will allow you to learn more about how to work with the audience and will be useful for use in any media projects. Thus, we test the strategic approach and make recommendations on promoting popular science projects using new mechanics.

Full text (added May 11, 2020)

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses